Persuasive Writing
Being able to influence business conversations and strategic decisions, is an increasingly important skill for accountants. This course explains how to use the written word to get people on board with new ideas and innovative ways of thinking, and build deeper connections and networks with colleagues and clients.
£150 +VAT
Persuasive Writing
£150 +VAT
365 days’ access
This course will enable you to
- Write in a way that influences colleagues and helps decision making
- Build rational arguments supported by compelling evidence
- Create emotional connections when you write
- Develop a process to ensure consistent and effective writing
- Edit, review and evaluate the success of your communications
About the course
You might not associate the skill of writing with the accountancy profession. However, being able to present your ideas and arguments in a compelling way, that helps your clients or your organisation to make good decisions, is an increasingly important skill for accountants.
This course will take you through all of the factors to consider in order to present your ideas effectively and influence colleagues and clients.
It will help you understand your audience, build convincing rational arguments and make personal and emotional connections. You will also look at structure and tone, grammar, consistency and editing, in order to develop a writing process that works for you.
Contents
Writing with purpose
Why is persuasive writing important?
The art of persuasion
Understanding your audience
Understanding non-specialists
Setting writing goals
Defining your purpose
Winning minds
Influencing through logic
The burden of proof
Sharing uncertain data
Winning hearts
Influencing through empathy
The power of story
Inclusion and representation
Structure and tone
The essence of impactful writing
Building an effective structure
Supporting and guiding your reader
Beginnings and endings
Changing tone
Getting to grips with grammar
Process
Developing your writing process
Collaborative writing
Storyboarding
Revising and editing
Tools and tips
Author
Anna Faherty
Writer, lecturer and consultant working across the publishing, museum and charity sectors.
19 reviews for Persuasive Writing
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Allan Young –
A lot of very useful tips on how to write more persuasively.
Nyree Lewis –
Factual and informative
Christina Maher –
Good practical tips to write more persuasively and influence people.
Salman Sarwar –
The course is packed with useful content and techniques to help improve persuasive writing skills, but I believe the material could have been covered in two hours by removing less relevant content.
Joanna Rygielska-Hernik –
Very useful course in terms of getting an understanding of how to write persuasive communication.
Scott Parker –
The content, the journey and the benefit it will have on my writing.
Diheso Kgankgolo Rico Koboyatshwene –
The course material and notes are very informative and useful
Liz Law –
I found the course gave me a new pespective to writing
Beverley Adams –
The course was insightful and useful for me on a practical and daily basis as it is general enough to cover many types of business communications.
Marianke Thompson –
This was insightful and practical. I am very glad I did this course.
Eric Hewitt –
This is a very good course. Although revision for me ,I also learnt that use of techniques such as storyboarding would be useful.
Yi Ping Yip –
A good reflection of the requirements and lookouts for persuasive writing
Donna Sutton –
this course has helped me straight away! i am getting better results from my writing already.
Nataliya Lavrentyeva –
I really liked the format, the structure and how the information was communicated. Great job. I enjoyed this course and found it really useful. This will definitely help my writing.
Lydia Hakeney –
The problem with this course is that it was too short for the amount of information, case studies and concepts presented. I feel absolutely drained by the amount of content. If the course was held in person it would be a full day course. The modules on editing and grammar should have been presented separately as an “evaluate your writing” course, for two hours. The course itself was very informative and interesting.
Rosa Maria Williams –
Very informative and I learnt many new techniques
Lisa Danielle Buddin –
Great
Daniela-Florentina Bazarca –
Very interesting
Richard Marles –
definitely worthwhile course for anyone looking to improve their writing abilities