Beyond Dashboards: Telling a Story with Data
Not everyone can spot trends and concerns in data the way accountants can. To deliver a key message you often need to reframe data as a story, to engage people’s emotions and steer them towards a desired outcome. This course will help you to build a story using creative techniques and keep your audience engaged.
£150 +VAT
Beyond Dashboards: Telling a Story with Data
£150 +VAT
365 days’ access
Beyond Dashboards: Telling a Story with Data
This course is not currently available. To find out more, please get in touch.
This course will enable you to
- Motivate your audience to respond in the way you want, by telling a story with data
- Tell a compelling story with data for different personality types
- Identify how each part of a story works to deliver a key message and stimulate action
- Use creative techniques to turn facts and figures into a narrative
About the course
Accountants are used to analysing data and spotting interesting trends and concerns in the numbers, however, conveying that information to other people is not always so simple. Not everyone will understand the point the figures are making or what action needs to be taken. This is where reframing the data into a story can make a real difference.
This course explores how you can create a story arc from a set of data that will motivate your audience to respond in the way you want. It explains how to apply narrative tools to prepare your story, advises on ways to engage your audience’s interest and use language to guide them to respond with appropriate action.
Contents
Going beyond dashboards
Why tell a story with data?
Storytelling in reporting
How stories support decision making
The challenges
Thinking of stories that will work
Planning the narrative
Creating a narrative
A model of data maturity
Step 1: Know your audience
Step 2: Master the data
Step 3: The key message
Identifying the key message
Step 4: The desired outcome
Preparing the narrative
Structuring a narrative
The story arc
Creative toolkit part 1: setting the scene
Creative toolkit part 2: building tension
Creative toolkit part 3: the turning point
The purpose of the story
Narratives and reporting
Delivering the narrative
Appealing to the audience
The three appeals
Presentation points
Learning from hypnosis
Dealing with challenge
What if my story is challenged?
Gamification
Author
Ross Maynard
Ross has worked as a consultant and trainer for over 20 years, specialising in finance processes, management information and performance measurement. He supports organisations to understand their processes; facilitates improvement teams; and supports staff to work together as a team to deliver tangible and sustainable improvements.
24 reviews for Beyond Dashboards: Telling a Story with Data
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Matthew Picozzi –
not a great deal of useful content in here. It has no information about dashboarding and telling stories through data visualisation but rather only educates us on how to tell a business narrative through written storytelling. Whilst it all makes sense in a changing world where AI is taking over, an English lesson is not what I was expecting from this course.
Richard Marles –
Very worthwhile course, the course is able to impart knowledge and techniques that can be applied in the real world… I will definitely apply the learning in the day to day role
Catherine Yaxley –
This was a really alternative view on how to engage others with financial data. It is a starting point to making a real difference to people who aren’t financially minded and also helps to make us as acountants think differently about what the data is telling us
Sook Seong Cheah –
Useful course for accountant who are good in data but lack of skills in presentation.
Ntsholeng Thabana –
It gives an insight on narrative preparation especially in supporting the numbers, how to conduct presentations and address challenges.
Kimberley Estwick –
INFORMATIVE
Alan McCartin –
Excellent comprehensive content and not too long.
Emma Strong –
Really useful for real life situations
Philip Austin –
Excellent Course. Good videos. Easy to follow . Good mixture of ideas
James Brammeld –
Malcolm Nealon –
Good course
Christine Landers –
This is a great course to get some ideas about presenting data.
Dhanya George –
Gave me a good insight
Rosa Maria Williams –
Very interesting and helpful course.
Jing Liu –
Good course, there might be some typing error, overall is good
Eileen Jenkins –
Clear, concise
Judith Miller –
I really enjoyed this course. It is well structured, informative and surprising in places. Hypnosis and gamification, who thought? Ross is brilliant, I have already completed a number of his courses.
Melissa Simmons –
It was very informative and made me think about the emotional aspect, which is very key to draw the audience in.
Tufel Ahmed Miah –
This CPD course provides a solid introduction to using storytelling techniques to present data effectively. It combines practical tools, real-world examples, and interactive elements to enhance learning. While it could delve deeper into advanced applications, it offers valuable insights for professionals looking to make their data presentations more engaging and impactful.
Samuel Jenkinson –
ok
Thomas Morris-Thurgood –
Incredibly tedious which is ironic given the subject matter. Spelling mistakes, quiz answers without questions, fluff, repitition. By far the worst course I’ve taken.
Bernadette Sheahan –
Good course. Some review of the questions would make this 5stars.
Mark Austin –
I absolutely loved this course! It was so good at explaining the best approach to presenting your data
Absalom Lazarus Ngome –
Insightful and practical approaches to using narratives to present facts and logic