A New Growth Resource for AccountingCPD Business Customers

As part of our commitment to supporting the long-term success of your practice, AccountingCPD has partnered with BOMA Marketing to bring our business customers exclusive access to a specialist marketing platform built specifically for accounting firms.

Welcome to an opportunity that enables your accounting firm to:

  • strengthen client relationships
  • improve visibility in your market
  • communicate your expertise
  • support sustainable firm growth

The Practice Growth Challenge

Technical excellence alone is no longer enough to grow an accounting practice.

Firms today are increasingly expected to:

  • Demonstrate their expertise before first contact
  • Maintain regular communication with clients
  • Provide relevant insight throughout the year
  • Build trust through visible professional presence
  • Knowing what to communicate
  • Finding time to create appropriate content
  • Ensuring communications remain compliant
  • Maintaining consistency across email, website, and social media

As a result, valuable expertise often remains unseen by both existing and prospective clients.

BOMA gives accounting firms a consistent, credible marketing presence without hiring a writer or briefing an agency.

Introducing BOMA

BOMA is a digital marketing platform developed specifically for accountants and bookkeepers. It gives your practice the tools and resources to grow your firm’s digital presence with ease.

With BOMA, your practice can::

  • Access Special ArticlesBrowse and select from hundreds of articles
  • Access Special ArticlesAdapt and personalise content for specific audiences
  • Access Special ArticlesSend email newsletters to clients directly from the platform
  • Access Special ArticlesPost to LinkedIn, Facebook, and your website blog

BOMA also includes:

  • Access Special ArticlesCampaign planning tools
  • Access Special ArticlesIntegrated publishing functionality
  • Access Special ArticlesPerformance tracking dashboards
  • Native integration with Xero *

* All other tools (Karbon, QuickBooks, HubSpot, WordPress and more) connect via Zapier.

This enables your team to focus on delivering value, while ensuring that value is communicated clearly to clients and prospects.

All designed with accounting practices in mind.

Testimonials

  • Self paced learning, Directly relevant to today’s work environment. I learned new skills and developed awareness of transformation tools. Assessment focused me to really pay attention which made learning more enjoyable.
    testimonial-tina
    Tina
    ACCA Member
    United Kingdom
  • The online course provides a good alternative to face-to-face with the use of the different mediums, i.e. video, interactive slides and notes.
    testimonial-nigel
    Nigel
    Accountant in Business
    Australia
  • We have been talking about client communication for a long time, but never had the time or resources to do this properly. BOMA has enabled us to start a regular newsletter. Knowing that pre-written content was available lowered the threshold.
  • BOMA allows me not only to provide super relevant content to our clients but also allows us to compete with any accounting firm in the country. Having a resource like this and the time required to prepare and set up the content in house would cost thousands — which a firm our size just couldn’t do.
  • It used to be a laborious and time consuming process of creating content, publishing on our website and email marketing that was rarely done. The introduction of BOMA has made it so simple, easy to use, automated. And to top it off the content is engaging, relevant and comes from trustworthy sources.

Understanding How to Use It: Growth Bites

To help AccountingCPD customers explore how structured marketing can support practice growth, we have developed the Growth Bites webinar series in partnership with BOMA.

This 8-part, on-demand series covers:

Why Modern Marketing Matters for Accounting Firms and how to get it right.

Winning Confidence with Clients and Prospects

Creating Messages Clients Remember

Your Guide to Connection, Trust and Education

How and why to invest in your firm’s social presence

Best practice tips for your accounting website

Make the tech work for your firm

See how leading firms streamline their marketing operations

Each 20-minute session includes practical guidance and downloadable resources that can be implemented immediately within your practice.

Accessing BOMA Through ACPD

AccountingCPD business customers can speak with their Account Manager to activate an exclusive offer from BOMA Marketing.